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MARKETING
Advertising Opportunities
TICA offers breeders, businesses and other advertisers the opportunity to promote their cattery, product or services to not only our more-than 5000 members in addition to thousands of exhibitors on every continent, but to cat lovers around the world!
Advertising Online
Our online classifieds are read by visitors to our web site, in addition to our members and exhibitors. View current classifieds ads. If you would like a prominent banner ad that links to your web site, then our 125x125 banner ads (located on the right side of this page) are the perfect solution to drive traffic to your website. At the end of March 2009, TICA launched a new web site and in less than 3 months our Alexa ranking has improved by over 43,000; daily page views have increased over 61%; and time spent on the site has increased by 185%.
TICA Trend
The TICA Trend is published six times a year, and is automatically sent to our paying members and advertisers. Other exhibitors and vendors subscribe to the Trend. Copies of the Trend are also distributed at local libraries and other venues.
Online Classifieds
| Word Count | Duration | Image? | Price |
|---|---|---|---|
| 75 words | 2 months | No | $25 |
| 75 words | 12 months | No | $125 |
| 75 words | 2 months | Yes | $35 |
| 75 words | 12 months | Yes | $180 |
- Pay for your ad(s) via TICA's PayPal account (accounting@tica.org) or contact Accounting (956-428-8046) to pay by check, money order, VISA, MasterCard, Diners Club, or American Express.
- Email your copy (75 words maximum which may include email links and web
site links) and image (in JPG format) to
webmaster@tica.org - in the subject line use "Classified Ad Submission"
and note in your email, how you have paid, and category choice. The following
categories are available:
- Adoptions
- Breeders & Catteries
- Business Opportunities
- Cat Toys & Games
- Furniture
- Gifts
- Health & Grooming
- Nutrition
- Odor & Stain Control
- Other
- Pet Loss & Memorials
- Portraits
- Publications
- Supplies
- Travel
Banner Advertisement
| 125px by 125px |
|---|
| Each $50 per month |
- Pay for your ad(s) via TICA's PayPal account (accounting@tica.org) or contact Accounting (956-428-8046) to pay by check, money order, VISA, MasterCard, Diners Club, or American Express.
- Email your link and image (in JPG format sized to 125x125px) to webmaster@tica.org - in the subject line use "Banner Ad Submission" and note in your email how you have paid.
Online Breeder Listing
| The annual fee for the website listing is $25. |
|---|
| Listing your website under additional breeds is $10 per breed. Listing your website under additional locations is $10 per location. The listing expires each May 1st (we do not prorate). If you have not renewed your listing by June 1st, it will be removed automatically. |
- Submit listing using the Online Breeder Listing Form
TICA Trend (6 issues per year)
| Inside Pages *Member Pricing* (All prices are per insertion) | |||||
|---|---|---|---|---|---|
| Size | Type | 1-2 Trends | 3-5 Trends | All 6 Trends | W x H (inches) |
| Full page | Black/White | $250 | $240 | $225 | 7.50 x 9.75 |
| 2/3 page | Black/White | $200 | $175 | $150 | 7.50 x 6.40 |
| 1/2 page | Black/White | $150 | $140 | $125 | 7.50 x 4.80 or 3.65 x 9.75 |
| 1/3 page | Black/White | $95 | $90 | $80 | 2.44 x 9.75 or 7.50 x 3.20 |
| 1/4 page | Black/White | $75 | $70 | $60 | 3.65 x 4.80 |
| 1/6 page | Black/White | $45 | $40 | $35 | 3.69 x 3.13 |
| 1/8 page | Black/White | $40 | $35 | $30 | 3.67 x 2.38 |
| Breeder ads | Black/White | $35 | $30 | $25 | 2.40 x 2.30 |
| Full page | Color | $450 | $440 | $425 | 7.50 x 9.75 |
| 2/3 page | Color | $400 | $375 | $350 | 7.50 x 6.40 |
| 1/2 page | Color | $275 | $250 | $225 | 7.50 x 4.80 or 3.65 x 9.75 |
| 1/3 page | Color | $200 | $190 | $180 | 2.44 x 9.75 or 7.50 x 3.20 |
| 1/4 page | Color | $150 | $140 | $135 | 3.65 x 4.80 |
| 1/6 page | Color | $100 | $90 | $85 | 3.69 x 3.13 |
| Inside Pages *Non-Member Pricing* (All prices are per insertion) | |||||
|---|---|---|---|---|---|
| Size | Type | 1-2 Trends | 3-5 Trends | All 6 Trends | W x H (inches) |
| Full page | Black/White | $300 | $288 | $270 | 7.50 x 9.75 |
| 2/3 page | Black/White | $240 | $210 | $180 | 7.50 x 6.40 |
| 1/2 page | Black/White | $180 | $168 | $150 | 7.50 x 4.80 or 3.65 x 9.75 |
| 1/3 page | Black/White | $114 | $108 | $96 | 2.44 x 9.75 or 7.50 x 3.20 |
| 1/4 page | Black/White | $90 | $84 | $72 | 3.65 x 4.80 |
| 1/6 page | Black/White | $54 | $48 | $42 | 3.69 x 3.13 |
| 1/8 page | Black/White | $48 | $42 | $36 | 3.67 x 2.38 |
| Breeder ads | Black/White | $42 | $36 | $30 | 2.40 x 2.30 |
| Full page | Color | $540 | $528 | $510 | 7.50 x 9.75 |
| 2/3 page | Color | $480 | $450 | $420 | 7.50 x 6.40 |
| 1/2 page | Color | $330 | $300 | $270 | 7.50 x 4.80 or 3.65 x 9.75 |
| 1/3 page | Color | $240 | $228 | $216 | 2.44 x 9.75 or 7.50 x 3.20 |
| 1/4 page | Color | $180 | $168 | $162 | 3.65 x 4.80 |
| 1/6 page | Color | $120 | $108 | $102 | 3.69 x 3.13 |
| Show Ads: Black and White (Contact the Trend Editor for color pricing) | |||||
|---|---|---|---|---|---|
| Size | Member Pricing | W x H (inches) | |||
| Full page | $230 | 7.50 x 9.75 | |||
| 2/3 page | $160 | 7.50 x 6.40 | |||
| 1/2 page | $125 | 7.50 x 4.80 or 3.65 x 9.75 | |||
| 1/3 page | $80 | 2.44 x 9.75 or 7.50 x 3.20 | |||
| 1/4 page | $60 | 3.65 x 4.80 | |||
| 1/6 page | $45 | 3.69 x 3.13 | |||
| 1/8page | $35 | 3.67 x 2.38 | |||
| Trendsetters (New Champions, Grands, Outstanding Sire, or Outstanding Dam) | |||||
|---|---|---|---|---|---|
| Type | # Photos | Member Pricing | Non-Member Pricing | ||
| Black/White | 1 | $15 | $18 | ||
| Black/White | 2 | $13 each | $15.6 each | ||
- Trendsetter: Multiple photos must be in the same Trend (One cat per photo)
- *Does not apply to Regional/International Awards Trends
- Camera ready advertising must be high resolution (300 dpi) jpg format (saved to a PC-formatted disk if necessary). All other artwork will be recreated based on the information sent to the editor. The editor will try to match fonts, but an exact match may not be possible.
- Artwork sent by FAX, printed on a dot matrix printer, or printed on colored paper will not be accepted. All artwork must be copyright free or copyrighted for your use.
- Photos sent by email may be either color or black and white. Screened photos and laser prints will not be accepted. Do not crop photos. Photos must be 300 dpi jpgs. Include all info with the photo.
- Photos sent by regular mail must be the size required for the ad or larger. Do not cut photos; photos are cropped electronically after scanning. Write the cat's name, your name, and your address on a label and apply to the back of the photo. To have the photo returned, include a stamped self-addressed envelope. Either color or black and white is acceptable.
- Free layout work is provided by the editor. Make sure your copy is legible. She will strive for accuracy but the Trend will not be liable for errors.
- Contact information must be provided, including email in case the editor needs to contact you about your ad.
- Enclose payment. No advertising will be accepted without full payment.
For multiple insertion discounts, full payment must be received in advance.
- Make checks payable to TICA.
- American Express, Visa, MasterCard, or Diner's Club Accepted
- TlCA's Paypal Address: accounting@tica.org
- The Trend reserves the right to refuse advertising without explanation and also to alter or amend copy for any cause deemed proper, including any advertising which does not meet our standards. Ads are accepted without liability for any loss or damage.
- Publication Deadlines:
- December/January- October 30th
- February/March - December 30th
- April/May - February 28th
- June/July - April 30th
- August/September - June 30th
- October/November - August 30th
- Advertising Deadline:
- contact the Trend Editor
