Social media is no longer just a place to share cat photos — it’s one of the most powerful tools TICA clubs can use to promote their shows, engage the public, and increase participation. Whether you’re trying to attract spectators, exhibitors, vendors, or sponsors, platforms like Facebook and Instagram can help you reach the right people at the right time.
Why Social Media Matters
Promoting your show on social media is one of the most cost-effective ways to drive awareness. A well-targeted post can reach thousands of local pet lovers, many of whom may have no idea that a cat show is happening in their area. With a few strategic moves, your club can grow its audience, boost attendance, and build excitement before the show even begins.
How to Target the Right Audience on Facebook
Facebook offers a powerful set of tools to help you reach specific people in your region:
1. Define Your Audience
Start by identifying who you want to reach. For cat shows, this might include:
- Local cat lovers and pet owners
- Families looking for weekend activities
- People who follow cat breed pages or rescue groups
- Hobbyists and animal enthusiasts in nearby cities
2. Use Facebook’s Audience Targeting
When creating a post or boosting one:
- Choose the geographic area around your show venue. You can target by city, zip code, or radius.
- Set interests like “cats,” “pet shows,” “Bengal cat,” “Ragdoll,” “animal rescue,” or “pet adoption.”
- Refine the age range or other demographics to match your event’s audience (e.g., all ages, or family-friendly).
3. Use Engaging Visuals
Posts with bright, clean graphics or short videos get significantly more attention. Think show posters, past show highlights, or behind-the-scenes clips of cats being judged.
4. Create an Event Page
Facebook Event Pages allow people to RSVP, share with friends, and receive reminders. They’re also easier to promote with ads.
TICA Can Help
We know not every club has a design team — and that’s where we come in. TICA can provide graphics support to help you create eye-catching materials for your social campaigns. Whether you need a flyer, Facebook event cover, or a social post promoting ticket sales or early registration, just reach out. We’re here to help.
A Final Tip: Post Early, Post Often
Start promoting at least 4–6 weeks in advance. Build momentum with a few posts per week as the show approaches. Showcase vendors, spotlight judges, or post photos from previous shows to keep interest high.
If you’re ready to get started with social media promotion — or if you’d like help with graphics — contact us at MVlahovic@tica.org and we’ll help you take the next step.
TICA is committed to supporting our clubs and helping each show reach its full potential. With the right tools and a little planning, social media can turn your next event into a local sensation.
