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Put On A Show

Put On A Show

Every cat show presents a golden opportunity to promote cats, the cat fancy, and TICA. It’s our prime chance to introduce newcomers to the wonderful world of cats and highlight them as the most beloved domestic companions worldwide. Without engaging the public effectively, we miss the chance to educate them on cat care and appreciate the distinctive traits of each of TICA’s diverse breeds. Remember, it’s crucial to collaborate with your regional director to maximize outreach and impact.

The guide provided below is designed to assist you in garnering media coverage for your show, securing substantial publicity, and drawing in enthusiastic crowds eager to explore TICA’s World of Cats! Each show location may require a creative approach when seeking avenues for publicity. Press releases should emphasize the public benefits offered by your club’s show and may encompass various aspects such as:

  • Promoting responsible pet ownership
  • Advocating for the value of all cats
  • Educating the public about pedigreed breeds and their unique personalities
  • Providing a platform to collaborate with local animal welfare organizations to facilitate cat adoptions during the show

Additionally, your TICA show contributes to the local economy by attracting exhibitors from out of town who support local businesses by dining at restaurants, purchasing fuel, staying in hotels, and shopping at stores. Consider approaching these businesses to advertise in your Show Catalog at an affordable rate.

Above all, it’s essential to believe in the positive impact your club and show bring to the community. Consider initiatives like donating food drive items or a percentage of show proceeds to animal welfare groups, ultimately benefiting all cats.

Usage:

  • Standalone statements
  • Taglines with logos
  • Positioning Benefits from Messages:
  • "Fabulous felines, fun and friendship.®️": Emphasize the enjoyment and camaraderie in the cat fancy and cat shows.
  • "You’ll build friendships in TICA."
  • "Wherever you are, you're in TICA's World.™️": Highlight TICA's global presence and the worldwide appeal of the cat fancy.

Corporate Messaging:

  • "Wherever you are, you're in TICA's World.™️"
  • "Fabulous felines, fun and friendship.®️"

This Guide provides guidance on orchestrating a successful publicity campaign for your club’s show and includes templates for crafting press materials tailored to your needs.

Club agrees to abide by all COVID-19 restrictions, rules and regulations whether issued by city, county, state or country (or any other governing locality) Should a club have any doubt as to whether they are permitted to proceed, TICA encourages clubs to consult their local authorities.

With every cat show comes the opportunity to market cats, the cat fancy and TICA. It is our best opportunity to introduce visitors to the world of cats and to showcase them as the world’s most popular domestic companion animal. Unless our shows “touch” the public, we have lost the chance to educate the public on caring for cats and appreciating the uniqueness of each one of TICA’s many breeds.

The media guide below has been created to help you get media attention for your show, receive meaningful publicity about your show and attract crowds of new spectators, eager to learn about TICA’s World of Cats!
Each show location may be a little different so you may find it necessary to be imaginative when seeking ways to publicize the show. Press releases should stress the public benefit your club’s show offers to the area and may include some or all of the following:

  • Promoting responsible pet ownership
  • Working to raise the value of ALL cats
  • Educating the public about the pedigreed breeds and how each differ in personality
  • Providing a venue to work with local animal welfare/shelter/rescue goups to have cats available for adoption at the show
  • Your TICA show is helping your local economy because it brings out of town exhibitors who will use local restaurants, buy gas, stay in hotels, and shop at stores. Approach these local businesses to purchase an economically priced ad in your Show Catalog
  • First and foremost you MUST believe in what your club/show brings to the community and the value your efforts return to the community in a positive way.
  • Donating food drive items, or a percent of show proceeds to an animal welfare group which, in turn, will benefit all cats (explain which groups and why)
  • Corporate Messaging:
  • Wherever you are, you're in TICA's World.™️
  • Fabulous felines, fun and friendship.®️
  • Usage:
  • Standalone statements
  • Taglines with logos
  • Positioning Benefits from Messages:
  • Fabulous felines, fun and friendship.®️:
  • Promote that the cat fancy and showing cats is fun!
  • You’ll build friendships in TICA.
  • Wherever you are, you're in TICA's World.™️:
  • TICA has an international presence.
  • The cat fancy is worldwide.

This Guide offers advice on handling a publicity campaign for your club’s show and gives samples for you to fill-in-the-blank press materials.

Make it fun and make friends!

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